• GL-11 GL-11
  • GL-14  GL-14
  • 98 POS98 POS
  • 93 POS93 POS
  • 97BT Bluetooth Printer-97BT
GL-11
Dynamic . Convenient . Utilitarian
Designed to address banking, employment, microfinance schemes and more

Asset Data Tracking Application

Overview

A very reputed FMCG Company had noticed that they have not been getting the expected RoI from promotional item distribution. They came to realize that the retailers had been misusing these assets. They required a solution to track their asset data in a more efficient way.

Business Challenge/Problem

the FMCG company had no track of their promotional items like signage, hoardings, name-boards, and branded materials like boxes and refrigerators, given at the retailer locations. Data pertaining to FMCG asset versus Retailer location were unavailable. This lead to misuse of funds allocated for this activity.

Customer

One of the Biggest Cola Manufacturers in The world

Solution Description

The marketing executives were provided with handheld devices with a camera.They would visit the retailer location during their Scheduled Beats and capture the asset data using Barcode/RFID /or thru Photograph/Manual entry. The business done by the retailer is also recorded for a Week or during the month.

All these data are then uploaded to the central server as and when the transactions are completed. It is also possible to capture GPS coordinates of the retailer.

VISIONTEK Products Used

  • VISIONTEK GL 11 & 93POS

Advantages

  • map the asset versus retailer location data.
  • No paper work is involved, thus eliminating any chance of fraud or manual error
  • reduced time taken for backend data-entry operations
  • Marketing Executive's productivity & efficiency increased
  • online data & asset visibility.

Customer Impact

Since Their assets Could be tracked, retailer wise, the company could take immediate decisions on Removing or changing faulty &damaged assets from the retailer point which increased their Retailer confidence .

bus ticketing application

  Download Case Study

   146kb

More casestudies

  • Mobile Biometric Attendance Capturing System

    Automation of Logistics Delivery Systems

    Logistics plays major role in More»

  • Dairy-Online Milk Collection and Payment System

    Dairy-Online Milk Collection..

    A multi-national company which manufacturesMore»

  • Petrol Bunk Billing Application

    Petrol Bunk Billing Application

    The petroleum industry's retail outletMore»


  • Cement and Market Yard Management

    Cement and Market Yard Management

    Most of the Cement and market yard More»

  • Telecom Post Paid bill collection & VAS sale Management

    Telecom Post Paid bill collection & VAS sale Management

    Most of the telecom serviceMore»

  • Telecome Retail Distribution

    Telecome Retail Distribution

    Telecome Retail DistributionMore»